Innovation strategy experts

An idea’s success depends on the value that can be realized for the final user. Value innovation requires a strategic orientation since the early stages of product ideation, focusing on those elements that create value for the users and mark the product difference from competing offerings. Our approach, based on the Lean Startup principles, is based on the experience gained in many years supporting innovators in all industrial sectors. This experience has originated ValueMapp, a comprehensive methodology and tool entirely developed by Bluegreen and applied by hundreds of users worldwide ( Our support covers the entire process of brining new products on the market.



through analysis of the customer’s needs and identification of the product key innovative features, to define the value proposition and to position the product against competitors’ offerings.


Business Modelling e Planning

through qualitative analysis of the main business model categories (e.g., segments, channels, key activities and resources, revenue flows and cost structure) and quantitative analysis of the model economic viability, by simulating the business growth potential and return on investment.



through the iterative refinement and test on the market of a Minimum Viable Product, to learn by during business on with real customers. The knowledge gained in each iteration is used to improve your product and business model.

Our expertise

European Commission projects

Since 2010 Bluegreen Strategy has won several projects funded by the European Commission in the FP7 and Horizon 2020 programs, taking part in international consortia to implement contracts worth tens of millions of Euros. The company management has over 20 years experience gained writing, managing and taking part in over 25 EU-funded projects.

Involved European Commission DGs: DG CONNECT (ICT), DG RESEARCH (Research), DG MOVE (Transport and Logistics), EASME (SME Instrument).

Bluegreen role in EU funded projects: Technical Coordinator, Workpackage Manager, Innovation Manager, Exploitation Manager.

Consultancy projects

Bluegreen Strategy delivers high-quality projects to companies of all sizes in a variety of sectors, from startups to international manufacturers.

Type of projects: Feasibility studies, costs-benefits analysis, business model and business plan formulation for innovative products and services, grant applications preparation, startups assessment and coaching.

Main private customers: IDC, Deloitte, Campus Party, ABB, Metelli Group, Telit Communications, DBA Group, Parisi Spedizioni, CNA.

Main public customers:
European Commission: support to implementation of Digital Transport Logistics Forum
INSIEL (Friuli Venezia Giulia Region): coordination of EU projects
Calabria Region: support to regional innovation funds program preparation.

Success stories



iCargo, is a 42 months and 14.5 M€ project funded by the European Commission and coordinated by Atos Origin, aiming at the advance of ICT in the logistics sector to make freight transport more competitive and environment-friendly. In 2016 iCargo has won the European Commission Innovation Radar Prize.




As final stage of the Future Internet European Commissions program, sixteen FIWARE accelerators were in charge of delivering the 80 M€ of direct funding, mentoring and networking that has allowed developers to create their innovative Internet applications and startups. Bluegreen, as part of the supporting team to the Commission, has been in charge of monitoring over 1.500 startup involved by the FIWARE accelerators, and of assessing tens of them in detail.


Campus Party

Campus Party is the greatest technological experience of the world which brings together young geeks in a festival of innovation, creativity, science, entrepreneurship & entertainment. Bluegreen has developed for Campus Party Global the local organisers’ business model and sales strategy.